GENT GAME

Gent Game is a guide, as well as a social movement, that promotes the modern sense of the gentleman lifestyle to young men of this generation. A gentleman puts aside his own emotions and desires to do what is right. He strives to enrich the lives of those around him, and sets an example for others to follow. Being a gentleman requires having “game,” as it is a skill that a one must continue to develop and strengthen over time. This code of honor and conduct is why the “gentleman’s game” was created: to provide a guide for males on how to maintain the “man” in manners. It is a movement intended to inspire men to live the gentleman lifestyle and have a positive influence on others each day.

The interactive eBook created for this project was intended to be both informative and entertaining. The visual style of the guide was inspired by black and white silent film intertitles and art deco designs as it serves to provide a modern take on the gentleman image that was popular in the 1920s. The guide consists of various rules and tips that define the modern gentleman, and it breaks these rules down into four categories: moral, visual, vocal, and physical. These categories contain the core characteristics and qualities of a true gentleman that one must work to attain.

eBook + app