THE TAXONOMY OF BRO

The idea behind this project was to create a timeline infographic about the slang terms used between friends (typically males) and their relevance and usage throughout history. The circle timeline displays when each informal phrase, and their variations, were most popular and commonly used in slang talk. Below the timeline, each phrase contains a color code and information about their definitions, origins, variations, and the ways in which the terms are properly used. This information was designed with a similar style to how a dictionary entry is organized. While the slang terms used in this project can be viewed as informal and humorous, the overall visual translation of the words’ taxonomy is simple, direct, and engages the viewer in a sophisticated and educational manner.

timeline + typography