ROUND TABLE TAVERN

Round Table Tavern is a medieval themed sports bar and brewhouse. It mixes both modern and medieval styles to provide an authentic tavern atmosphere to people who also want a casual, yet clean, sports bar experience. The focus of this branding project was to create a logo, the brand’s identity, various applications of the brand, and promotions for an event.

The brand name derives from the Knights of the Round Table, and the idea that a round table is a place where anyone can gather together. The logo itself incorporates characteristics from medieval knight crests and beer mugs.

branding + identity + campaign

Gameday Gauntlet is an ongoing event created for the Round Table Tavern to be held during football or basketball playoff season. It’s purpose is to bring people into the bar on a regular basis for “beer, brackets, and ball.” Promotions for this event were accomplished through multiple posters, as well as a grassroot element that transforms a street bench into a throne. Overall, the brand embraces both its sporty and medieval-inspired personality to create a fresh identity of its own.